RICH MULHOLLAND

BOOKS

Available in ebook, paperback and audio book.

THERE ARE TWO TYPES OF STORY:

Yours, And those that matter.
Most sell the first. Few sell the latter.

The first can make you famous, but it’s the latter that’s going to get them to sign on the dotted line.

Exceptional salespeople know that the only story worth telling is your customer’s.

And what’s the cost to your sales targets and growth if you’re not selling the right story? Well, everything. It will cost you everything.

There’s no presentation sexy enough, or CRM robust enough, or a sales brochure strong enough to save a salesperson from a pitch that sells the wrong story.

Learn the proven, tested and iron-clad sales narrative action framework that’s helped countless companies and sales teams outperform their competitors.

Forget about your less than-awesome sales incentives, pizza Tuesdays and incessant bell ringing; discover the real superpower behind powerful sales narratives. The one that most salespeople search for their entire careers but never find. It’s yours now. All 181 pages of it!

What People Say About HERE BE DRAGONS:

“As B2B content creators we’re obsessed with narratives that convert. Richard’s books are standard reading for all our new writers because his frameworks and ideas make us better at what we do.”

“A better gift for salespeople this year does not exist.”

"There are few people that can deliver a message the way Richard Mulholland does. Here Be Dragons is the perfect example of this. The greatest gift of this book is to realise that the story you sell matters."

I have been in sales for more years than I care to admit. I have read many sales books. Some good, some not so good. Every now and again you get that one book that you hang on every word. This is one of those books. If you need a playbook for how to sell in today's tough sales environments then this is the book to get. I cannot recommend it highly enough.

I have my copy (actually 3 copies) a fantastic read, with practical insights and wisdom that I am implementing in my keynote speaking career and in my business. Great book.

I love Rich’s style. His way of approaching any topic, and in this case sales and storytelling, are so unique to him. Wonderful book that’s a quick read for everyone involved in the subject of selling. And that’s by the way, all of you.

LEGACIDE

Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new, it’s about stopping doing something old. Basically, this entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 120 pages. That said, changing the legacy mindset is not easy, but hot-damn, it’s worthwhile. Legacide hopes to do just that.

DROP THE MIC

BOREDOM SLAYER

There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it!

Any fool can put together a presentation.
This book exists because so many do.

It’s time to fight back.
It’s time to save the world…
one bored audience at a time.

About the Author

Richard Mulholland

Having spoken in over 40 countries on six continents, rock and roll roadie turned entrepreneur Rich Mulholland knows first-hand the impact that eloquent and persuasive leadership can make. That’s why he and his team work with executives and speakers around the world, helping them be more confident, more compelling, and more authoritative.

He’s the founder of persuasion powerhouse Missing Link and has written three books; Legacide, Boredom Slayer, and his latest; Here Be Dragons.

He was voted top 40 under 40 (sadly, though, he’s no longer under 40), and top 300 South Africans to take to lunch. Mostly though he’s a husband, father, son, brother, and uncle.