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Relentless Relevance
If you are not relentlessly fixated with relevance today, you will be ruthlessly annihilated by irrelevance tomorrow.
How relevant are you?
Is your relevance under threat?
In a world where everything is changing before our eyes, nothing matters more than your ability to stay relentlessly relevant. Relentless Relevance is your must-read guide to thriving in chaos. Part business blueprint, part manifesto for forward-thinkers, this compelling book draws from insights in technology, culture, and human behaviour to empower individuals and organisations to rewrite their stories.
Building on the provocative ideas of his bestselling book Legacide Richard Mulholland makes a powerful case for abandoning legacy thinking. With sharp wit and actionable wisdom, he challenges you to reimagine the future and embrace the reinvention necessary to remain indispensable.
Be prepared to shift from comfort to curiosity.
HERE BE DRAGONS
There are two types of stories: Yours, and those that matter. Most sell the first. Few sell the latter.
Exceptional salespeople know that the only story worth telling is your customer’s. And what’s the cost to your sales targets and growth if you’re not selling the right story? Well, everything. It will cost you everything. There’s no presentation sexy enough, or CRM robust enough, or a sales brochure strong enough to save a salesperson from a pitch that sells the wrong story.
Learn the proven, tested and iron-clad sales narrative action framework that’s helped countless companies and sales teams outperform their competitors. Forget about your less than-awesome sales incentives, pizza Tuesdays and incessant bell ringing; discover the real superpower behind powerful sales narratives. The one that most salespeople search for their entire careers but never find. It’s yours now. All 181 pages of it!
BOREDOM SLAYER
Any fool can put together a presentation. This book exists because so many do.
There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it! It’s time to fight back.
It’s time to save the world…one bored audience at a time.
Legacide
“WE NEED TO INNOVATE” – Every CEO ever…
Innovation is not about changing your product; it’s about changing your mindset. It’s not about doing something new; it’s about stopping doing something old.
Basically, this entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 120 pages.
